The Metabolic Matrix
Re-engineering ultraprocessed foods to feed the gut, protect the liver, and support the brain
Citation of this Paper:
Cross-Classification Analysis of Food Products Based on Nutritional Quality and Degree of Processing
NIH National Library of Medicine link
Ultraprocessed food is established as a metabolic disruptor acting to increase adiposity, reduce mitochondrial efficiency, drive insulin resistance, alter growth, and contribute to human morbidity and mortality. Consumer packaged goods (CPG) companies are beginning to understand the detrimental impact of the food they market, and have employed substitution strategies to reduce salt, sugar, and fat. However, the harms of ultraprocessed foods are far more complex than any single component, and are not ameliorated by such simple substitutions. Over the past two years, the authors have worked with Kuwaiti Danish Dairy Company (KDD) to conduct a comprehensive scientific evaluation of their entire commercial food and beverage portfolio. Assay of the macronutrients, micronutrients, additives, and toxins contained in each of their products was undertaken to determine the precise nature of each product’s ingredients as well as the health impacts of processing. The authors formed a Scientific Advisory Team (SAT) and developed a tiered “Metabolic Matrix” founded in three science-based principles: 1) protect the liver, 2) feed the gut, and 3) support the brain. The Metabolic Matrix categorizes each product and provides the criteria, metrics, and recommendations for improvement or reformulation. Real-time consultation with the KDD Executive and Operations teams was vital to see these procedures through to fruition. This scientific exercise has enabled KDD to lay the groundwork for improving the health, well-being, and sustainability of their entire product line, while maintaining flavor, economic, and fiscal viability. This process is easily transferrable, and we are sharing this effort and its approaches as a proof-of-concept. The key aim of our work is to not only make ultraprocessed food healthier but to urge other food companies to implement similar analysis and reformulation of their product lines to improve the metabolic health and well-being of consumers worldwide.
Link to the paper here.
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It has been an honor to work with an amazing team of doctors, researchers, nutritionists, and data scientists to create the Metabolic Matrix. The creation of the matrix led to me working full time in Kuwait to put the matrix to work, transforming the product portfolio of one of the largest food & beverage companies in the MENA region. This initiative involved the development of a multi-dimensional database evaluating all KDD products, comprising over 75,000 data points from multiple sources, including ingredient/component spec sheets, KDD genesis system, Eurofins test results, marketing and sales, packaging, and sustainability information. The data was collated in a sophisticated data analysis platform that permits filtering and provides focused and actionable information designed to transform the KDD portfolio to deliver positive metabolic health and environmental impacts. Using criteria generated from literature review, scientific consensus, and regulatory agency frameworks, the team has generated actionable reports on sugar, juice, and fats. We have evaluated an extensive range of targeted solutions for ingredients (e.g., sugar alternatives, healthier fats, fiber, etc.) and processes (enzymatic, filtration, etc.) that may be employed to improve the KDD portfolio moving forward.
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