Metabolic Health & Nutrition
Translational Science and Mass Market Media Strategies
for intersecting fields of Metabolic Health & Nutrition
National Conferences Featuring Metabolic Health & Nutrition
Bringing together national and international leaders who are advancing the field.
Between 2017 and 2018, I was fortunate to be given the chance to organize Swedish Medical Center’s first and second “Metabolic Health and Nutrition” conferences. As the medical director and course chair, I am proud to reflect on how outstanding these conferences were, and the overwhelmingly positive feedback we received was resounding. In fact, I still receive regular requests, asking that the conference be put on again. A large part of the reason these conferences were so amazing, was due to meticulous planning efforts with exquisite attention to detail put forth by the wonderfully dedicated planning committee members, each of whom was hand-selected, to help me organize the days’ events. In this regard, Mr. Wolfram Alderson’s efforts were second to none. From starting with securing the best speakers from around the world, to finalizing event venues and schedules, Wolfram played an integral role in helping me plan out and organize every piece of the conferences. He put forth a colossal amount of time and effort attending dozens of meetings, sending hundred of emails, and spending countless hours in brainstorming sessions. I couldn’t have done it without him. Wolfram has excellent networking skills, accompanied by a very sweet, collegial personality, and is one of the most dedicated organizers, who works tirelessly towards his goals, ambitions and commitments.
Metabolic Health & Nutrition Projects
Delivering Art, Science, and Impactful Education to Millions
Global Education Director for Dr. Robert Lustig
Designed, built, and maintain www.robertlustig.com website.
Wolfram steered the Institute for Responsible Nutrition toward becoming an influential voice in the debate over processed food versus real food.
Content and Social Media Strategy Advisor for the Aging, Metabolism & Emotion Center, UCSF
New website design on Drupal platform: https://amecenter.ucsf.edu
CEO. Designed, built and maintain website.
Founder and Executive Director
Institute for Responsible Nutrition
Design, built and maintain website
Building a Following – from Strategy to Tactics to Impact
Wolfram’s passion for food security extends across decades of work advocating for the under-served and he is a pioneer in the movement for a more equitable and healthy food system. I appreciate Wolfram’s collaborative spirit and his advanced skills in creating social impact, forging creative strategies for online education, building community, and establishing productive partnerships.
Developing approaches to changing lifestyle with narratives
that engage, educate, and delight.
Framing Health Narratives
What health trajectory are you on? A health trajectory describes the dynamic course of health (progressive, preventive, or mitigative) over time. What are your indicators of health status and what health trajectory do they align with?
Advocacy, Speaking and Public Relations
Locally, Regionally & Nationally
Instead of blindly buying a product with 22 ingredients and just hoping it is safe, we are providing the tools for people to not only learn what is in their food but to be involved in figuring it out.
Big data became a big gun that big companies turned around and pointed at the consumer. They use the data to influence consumer decisions based solely on commercial interest. There are very few examples where organizations put the data in the hands of consumers and tell them, ‘Here’s the steering wheel, you’re in control.
Wolfram is a wonderful and engaging speaker and educator. He engaged our 7th and 8th grade middle school Food and Agriculture Sciences students in a fantastic lecture about sugar. He has joined our class multiple times as a community expert sharing his personal experience around food, farming, and his experience working with the IRN. He talked about metabolic health, the dangers of sugar consumption to human health and brought with him 70 lbs of sugar in its many forms and loaded on our students to make “Dr. Sweetstuff”! It made for an experience students will never forget!! And even better they learned great information to help inform them on how to fuel their growing bodies.
Stanford University Food Summit – Poster for Wellness City Challenge
Detoxify Your Personal Exposome: The Exposome and Metabolic Health 2018 COAST / SSEW Symposium
Stanford University Food Summit – Poster for Collective Roots
Was there ever really a “sugar conspiracy”? published in Science Magazine
RESPONSE – Open Letter to the Editors of Science Magazine, a publication of the American Association for the Advancement of Science by Robert Lustig, M.D., M.S.L., Professor Emeritus, UCSF, and Wolfram Alderson, MS., CEO of the Hypoglycemia Support Foundation
Live and online high impact events.
Sugar Coated Documentary
U.S. Premier Event
Including Real Food Hackathon
Working in the field of metabolic health and nutrition is exciting, in part because of amazing leaders like Dr. Joan Ifland and Julia Ross (pictured here with me after a Commonwealth Club event, Metabolic Syndrome and Mental Health). Such a blessing to work with such amazing talents who are advancing the science and also forging impactful intervention models.
Translate complex health issues into viral graphics that inform and inspire change.
Metabolical Content Creation & Curation
Writing, Editing, Publishing Feature Articles on Metabolic Health & Nutrition
There is a huge gap between the research published in the academic journals and the magazines found on the rack at Whole Foods. On the one hand, you have scientific publications that are generally inaccessible to the general public, and on the other, you have magazines that are beautifully designed and loaded with enticing articles – that have little to do with science, or worse yet, take scientific information and and turn it into meaningless hyperbole. Nutrition science is often reduced to the vacillating, confusing, and whiplash-causing babble of nutritionism. How in the world is the average citizen supposed to make sense out of it all. This section of the Hypoglycemia Support Foundation website offers stories that treat metabolical topics with depth and insight, written for the general readership, and written so that each article addresses the health of the individual, provides actionable intelligence – practical information that can be applied that is paradigm shifting and transformational.
Video Productions & Live Social Media
Educational, entertaining, and engaging content strategy & content.
Sweet Revenge program available in English and Spanish versions. Funded by foundations. Distributed via public television and through organizations as fundraising premium. Available online via Advise & Consent.
Sweet Revenge -Turning the Tables on Processed Food
Public Television Program – Advisory Role, Fund Development, Promotion
Seen by over one million people on 400 public television stations.
Wolfram and I worked together in coordinating and running webinars for the IRN. Wolfram is gifted at bringing people together for a cause, uniting them in voice, and amplifying that voice a hundred times over. I witnessed Wolfram gather a prestigious board, direct public education, and conceive, develop and coordinate events and fundraisers through multiple mediums. He’s not only competent and skilled, but he’s creative, compassionate, good-natured, and highly likable – a special combination indeed.
Hacking the American Mind Interview
Real Food Fun Event
Panel Discussion – YouTube
Dr. Robert Lustig & Dale Bredesen
Live Facebook Conversation
Live Facebook Conversation
Hungry for Change Symposium
Keeping it Real